Eczema/psoriasis sufferers Real results
See the difference consistency makes.
Free shipping on orders over $100
Orders processed within 3-5 business days
Shipping 3-5 business days
Clean ingredients
Family made
Chemical free
Eczema relief
Made in USA
Safe for babies
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Natural skincare people actually come back for.
Clean, family-tested formulas for eczema relief, baby care, face and body moisture, and everyday lip care.
Family madeSmall batches
How it is made
Clean skincare made with family-level care.
The Natural Route began as a family journey into clean, chemical free skincare and grew into a small family business offering all-natural products.
Small batch
Every balm is made in small batches so each jar gets the same attention.
Natural ingredients
Olive oil, calendula, shea butter, beeswax, black seed oil, turmeric, aloe, jojoba, and vitamin E.
Handled with care
With no synthetic preservatives, warm weather may soften the balms. The quality is not affected.
Shop by category
Organized by the way customers shop.
Start with the skin need that matters most, then move into the product line built for it.
Eczema reliefThe All Over Body Balm for eczema-prone, dry, cracked skin.
Shop eczema relief
Face & BodyBody Butter, Botanical Elixir Face Oil, Calendula Rose Soap, and Tallow Balm.
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BabyHappy Cheeks Diaper Rash Cream for delicate baby skin.
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Lip CareHandcrafted lip balms with organic beeswax, coconut, olive, and shea.
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Why shop with us
A better routine starts with your first jar.
Clean formulas, made by a family that needed them first. Every batch is poured, cured, and checked by hand.
Chemical free skincare
Built around clean, chemical free formulas made for the whole family.
Fast, tracked shipping
Orders leave within 3-5 business days on USPS Priority Mail.
Customer care
Something wrong with an order? Email info@thenaturalrouteshop.com.
Why choose us
| What Sets The Natural Route ApartUs Apart | Us | Other Brands |
|---|---|---|
| Made Fresh In-House Weekly | Yes | Outsourced |
| Local, Grass-Fed, Hormone-Free Tallow | Yes | Unknown Sourcing |
| No Fillers, No Toxic Ingredients | Yes | Cheap Oils, Hidden Fragrance |
| 100% Made in the USA | Yes | Often Imported |
| Tested on Us — Not Animals | Yes | Unknown or Not Disclosed |
| Family-Founded & Trusted | Yes | Corporate Fronts |
Customer reviews
Real Results from Families Who’ve Tried It All
Customers come for eczema relief, dry skin repair, baby care, and natural lip protection, then return for the formulas that worked.
I have tried a lot of different creams, from Eucerin to Gold Bond. This healed my daughter's eczema on her arms and hands as well as my cracked mom-heels in 2 days.
I had unusual eczema flare-ups on both my arms. It took two applications for the eczema to clear up completely and it hasn't returned in two months.
It doesn't burn my dry cracked hands like store bought lotions do. Your balm keeps my hands feeling soft and hydrated for hours.
My 16-year-old daughter had a flare up of eczema on her neck and chest. She used the tallow just one night and it all cleared up.
The cream helped my son heal his eczema and prevented him from itching his skin. It's a miracle cream.
One of the best lip balms I've ever used with the best ingredients. It has helped my severe chapped lips by using it daily.
Our story
A family journey into clean, natural skincare.
Our passion for creating clean, chemical free skincare began as a personal journey for our family, and it inspired us to share our products with others. This led to the launch of our small family business, where everyone plays a part.
From dry, cracked hands and feet to everyday moisturizing, cuts, scrapes, diaper rashes, and Bahia's eczema, the brand story is rooted in natural healing and skincare.